What this product does
Turns marketing touch data, journey windows, and revenue-credit outputs into an attribution control plane that Growth, RevOps, and finance can inspect before budget changes are made.
Journey credit
Each credit row should map back to a real touch path, not post-hoc channel storytelling.
This route keeps the raw touch sequence next to the final credit output so teams can see why a channel gained or lost influence under the current model.
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From attribution data to defensible revenue decisions.
This is the product layer behind the demo: not another attribution screenshot, but a reviewable evidence path for commercial decisions.
Where revenue teams use it
Use it when channel performance is disputed, paid spend is moving, partner influence is overstated, or lifecycle touches need defensible credit instead of dashboard mythology.
Where the money leaks
The leak is not just bad attribution. It is budget reallocations, CAC narratives, partner commissions, and pipeline forecasts based on credit logic that cannot be traced back to real touches.
What is inspectable
The repo includes dbt-style staging, intermediate, and mart SQL assets, TypeScript scoring logic, JSON outputs, prerendered routes, tests, smoke checks, and screenshot evidence.
What these repos have in common
Each Kinetic Gain surface converts messy operational evidence into board-readable decisions: owner, signal, model, risk, value, route, and verification all stay visible together.
Journey inputs
Raw account touches, day offsets, quality scores, and conversion values entering the model.
Credit outputs
Per-opportunity channel allocations with model type, revenue credit, and rationale exposed for review.
Decision value
This is what lets Growth challenge attribution before budget changes become irreversible.
| Account | Opportunity | Channel | Day offset | Quality | Value |
|---|---|---|---|---|---|
| Helio Systems | OPP-411 | direct | -1 | 95 | $42,000 |
| Northstar Health | OPP-201 | email-nurture | -3 | 90 | $28,000 |
| Meridian Cloud | OPP-305 | email-nurture | -2 | 86 | $16,000 |
| Northstar Health | OPP-201 | organic-search | -42 | 82 | $28,000 |
| Helio Systems | OPP-411 | partner | -35 | 79 | $42,000 |
| Meridian Cloud | OPP-305 | paid-search | -21 | 76 | $16,000 |
| Helio Systems | OPP-411 | organic-search | -12 | 74 | $42,000 |
| Meridian Cloud | OPP-305 | direct | -8 | 71 | $16,000 |
| Northstar Health | OPP-201 | linkedin-paid | -17 | 64 | $28,000 |
| Account | Model | Channel | Credit | Revenue | Rationale |
|---|---|---|---|---|---|
| Northstar Health | u-shaped | organic-search | 40% | $11,200 | Organic search opened the journey and proved durable intent. |
| Northstar Health | u-shaped | linkedin-paid | 20% | $5,600 | Mid-journey paid influence accelerated re-engagement but did not close the deal. |
| Northstar Health | u-shaped | email-nurture | 40% | $11,200 | Nurture owned the final high-intent touch before sales action. |
| Meridian Cloud | linear | paid-search | 33.3% | $5,328 | Paid search created the first attributable session. |
| Meridian Cloud | linear | direct | 33.3% | $5,328 | Direct revisit signals branded recall and active evaluation. |
| Meridian Cloud | linear | email-nurture | 33.4% | $5,344 | Nurture preserved deal momentum through the final week. |
| Helio Systems | last-touch | direct | 100% | $42,000 | The final direct session carried the conversion event under this model. |